T-Shirt Design & Logo Placement Guide

By Shirtspace | Oct 26, 2017 |  Updated Jan 03, 2020

Screenprinters and decorators have inevitably spent time determining the placement of their designs. Not too high, not too low, not too far left or right, and placement of dreaded chest prints. Eyeballing is an ok way to do it, but a more efficient way is to measure.

Below is a helpful guide that takes the eyeballing out of design placement.

Front of T-shirt

Taking into account the size and shape of your design, as well as the size of your garment, the top of the design should begin 4”-6” from the neck. Center the design between the left and right seams and you’re good to go. Kids tees are slightly different and should be 1.5”- 3” below the neck and centered between the left and right seams.

Back of T-shirt

Designs placed on the back of shirts should be approximately 5” from the collar and centered between the left and right seams.

Left Chest without Pocket on T-shirt

From the left shoulder seam, measure 7"-9" down and center between the center and side seam of the shirt. Another option is to measure 4"-6" to the right of center. The latter is a bit easier, but both are good options.

Left Chest with Pocket on T-shirt

This one is really straightforward. Center the design either directly above or on top of the pocket.

Left Chest on Polo Shirt

 From the left shoulder seam, measure 7"-9" down and center between the placket and side seam.  Another option, and arguably easier,  is to measure 4"- 6" to the right of the placket.

Left Chest without Pocket on Button-down Shirt

From the left shoulder seam, measure 7"-9" down and center between the placket and side seam. You can also measure or 4"-6" to the right of the placket.

Left Chest with Pocket on Button-down shirt

Similar to the pocket t-shirt, center the design directly above or on top of the pocket.