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T-Shirt Design & Logo Placement Guide

By ShirtSpace | Aug 23, 2019 |  Updated Oct 31, 2023

When you are making merchandise for your brand’s logo, placement is key. There are many factors to take into consideration when designing apparel for a brand or business. The main factors that you need to figure out are, which decoration method you prefer, garment type, colors and most importantly position of your logo design. For more information about brand logo colors, check out our blog, "How to Pick Your Brand’s Color Palette".  For an in-depth look at the best placement tips for t-shirt customizations, kick back and relax as you enjoy this shirt decal placement guide.

Hero Image Source: Parker Burchfield

Placement Guide for Logo Designs

Apparel decorators have to inevitably spend time determining the placement of their designs. Not too high, not too low, not too far left or right, and placement of dreaded chest prints. Eyeballing is an ok way to do it, but a more efficient way is to measure. Although this article is very helpful in gaining more knowledge about t-shirt design placement, we do have to say that purchasing a t shirt logo placement tool will help ensure that your designs are perfectly placed. We at ShirtSpace do not just carry blank apparel for your creations, but we are also proud to help with the placement of your designs!

Image Source: Naomi August

Below is a helpful guide that takes the eyeballing out of design placement. Use these guidelines for printing designs via a variety of methods such as screen printing, heat transfer vinyl (HTV), DTG or DTF and sublimation printing. You can even use these guidelines to help aid you in your embroidery of a logo or a design. 

Front of T-shirt

Taking into account the size and shape of your design, as well as the size of your garment, the top of the design should begin 4”-6” from the neck. Center the design between the left and right seams, and you’re good to go. Kids tees are slightly different and should be 1.5”- 3” below the neck and centered between the left and right seams.

Image Source: Annie Spratt

Back of T-Shirt

Designs placed on the back of shirts should be approximately 5” from the collar and centered between the left and right seams. This option for logo placement is best for maximum exposure. Due to this part of the shirt, it has the largest real estate for your brand’s design. This spot is one of the favorites for Screen printers due to the wide range and space they have for their designs. Other decorators such as embroiders might steer away from this position for reasons ranging from how much space they have to work with, their design aesthetic or how pricing a large embroidery design can be. 

Image Sources: Miguel Bruna & Aman Upadhyay

Left Chest 

This is the most common position for logo placement, making it the most recognizable to the consumer eye. From the left shoulder seam, measure 7"-9" down and center between the center and side seam of the shirt. Another option is to measure 4"-6" to the right of center. The latter is a bit easier, but both are good options.

Image Sources: John Paul Henry & Luis Villasmil

Left Chest with Pocket on T-shirt

This one is really straightforward. Center the design either directly above or on top of the pocket.

Image Source: Nathan Dumlao

Left Chest on Polo Shirt

There are specific measurements for blank polos too. From the left shoulder seam, measure 7"-9" down and center between the placket and side seam.  Another option, and arguably easier,  is to measure 4"- 6" to the right of the placket.


Image Sources: Manny Moreno & Clement Vatte

Left Chest without Pocket on Button-down Shirt

From the left shoulder seam, measure 7"-9" down and center between the placket and side seam. You can also measure or 4"-6" to the right of the placket.

Image Source: Moon

Left Chest with Pocket on Button-down shirt

Similar to the pocket t-shirt, center the design directly above or on top of the pocket.

Image Source: Divine Effiong

But What About Hoodies?

Of course, we couldn’t forget a hoodie logo placement guide! For hoodies, you follow the same standards as you would for t-shirts, but you have the added benefit of the sleeves and a hood to work with!  Follow the same guidelines as t-shirts  for placement on the chest and back of a hoodie. For designs where you typically would measure from the collar down on the back of the garment to determine proper placement, measure from the seam where the hoodie and the body meet, along the back neckline. 

Designs Placement On The Hood 

There are three places we suggest you might place a design on the hood of a sweatshirt (or even a jacket):

1. On the hood edge, facing down

2. On the hood edge, facing up

3. On the side(s) of hood

People wearing hoodies, demonstrating aesthetically pleasing areas that you can put designs, text or logo on the sweatshirt.

Each of these design placements have their own advantages and disadvantages. For instance, 1 looks great when you are wearing your hood on your head, but when it’s resting off your head, 2 looks more attractive. If you want space to put a larger design, or perhaps something besides text, 3 is a smart choice. Avoid putting vinyl or prints across seams, not only for best results but also for longevity of the design. 

Design Placement on the Sleeves

We have noticed more and more sleeve designs in recent years when it comes to apparel decoration (t-shirts, sweatshirts and jackets!). Since it’s still a growing trend, it’s a simple addition that will leave people saying, “You don’t see that too often!” Differentiators like this can make your brand stand apart and get you the sale! There are a handful of placement possibilities for decorating a sleeve:

1. Designs placed evenly spaced along outer portion of sleeve

2. Vertical text evenly spaced along outer portion of sleeve

3. Full arm print

4. Horizontal text placed evenly along outer portion of sleeve

5. Small design(s) or text - best on sleeve near top of wrist

People wearing hoodies, demonstrating places designs can be placed on the sweatshirt sleeve.

A few more tips to consider with designs placed on the arm:

  • Make sure that you think about how a design might change when you put the hoodie on versus when it’s lying flat before adhering it to the fabric

  • Consider avoiding joint areas that will experience a lot of natural wear due to friction (elbow, arm/shoulder socket)

  • Don’t overdo it—sometimes simpler looks a lot cleaner. Try to choose no more than 3 designs per hoodie (but keep in mind that rules are also sometimes meant to broken.  Thinking “outside the box” can pay off too!) 

Design Placement on a Hoodie Pouch Pocket

Hoodies stand apart from other sweatshirts and long-sleeve shirts because they have a large pocket that falls on the lower abdominal that provides additional opportunities for customizations. Here are our top hoodie pocket design ideas:

  1. Text or horizontal design on the pocket, along the top or bottom pocket seam

  2. Text along the pocket openings

  3. Clever character placement 

    • You can also do this along the top seam so that the character looks like they are

      “popping out” 

    • You can easily do this with t-shirts that have breast pockets too!

3 variations of a young man wearing the same white hoodie and demonstrating places you can put designs on the pouch pocket.

A few more tips to consider with designs placed on the arm:

  • In attempts to not overcomplicate things, we recommend that if you choose to decorate the front pouch pocket, do not decorate the chest as well. 

  • We do not recommend putting one large designs smack middle of the pocket, it usually doesn’t look good. Either print the entire pouch from seam-to-seam, or go with a smaller and more discreet design as shown above

How Placement of Your Logo Will Help Your Design

Apparel decorators and designers have to think about a lot of moving parts. Their creations are not just going to live on a blank canvas but instead on blank apparel. There are many factors that play into the result of your creations with decorating apparel. Design sizing and placement can make or break your creation, so using these tips and tricks will be very helpful. 

Image Source: Gian Cescon & Brock Wegner

Your “canvas” is not always plain white, which will alter your color palette. There are many colors of blank t-shirts for your creations! You can find out more about how to use colors to compliment your apparel designs here! Your design becomes more dimensional than 2D, as it will be worn and take on the shape of the human body. This is why the placement of your logo or design is so important. Luckily, there are many tips and tricks, like we have discussed in this article, as well as in Advanced Branding Solutions article that will guide you to having the most successful logo design and placement!


Q: What are the measurements for a logo placement on the front chest of a shirt?

A: The measurements for a logo that is going to be placed on the front of a shirt should be centered between the left and right seams and begin 4”-6” inches from the neck collar. If you are working with kids apparel you will still need to align the design in the center of the left and right seams, however, the suggested measurements are for the design to begin 1.5”-3” below the neck collar line.

Q: Where is the most common logo placement on a shirt?

A: The most common logo placement on a shirt is on the left chest. This has become the most common placement due to the original handshake, which would force your right hand to extend and therefore cover up the right chest area and your logo. For this logo position, there are two options you can measure from the left shoulder seam that should be considered when choosing this placement. Either measure 7”-9” down the center between the center and the side seam, or measure 4”-6” inches to the right of center.

Q: What is the measurement for a logo placement on the back of a shirt, and what are the benefits for this placement?

A: Choosing the back of your garment for your design has many advantages. The main one being the amount of space you have to work with. Screen printers love this option because they can reduce the limitations to their designs. When choosing this option, the rule of thumb is to center your design in the middle of the left and right seams, and 5” below the collar neck line.

Q: What is the most common placement for embroidered logo designs?

A: The left chest placement is the most common for embroiders to sew logos. Due to the embroidery method, this position is the most beneficial and complimentary for their design aesthetic. The left chest also being the most popular placement option helps embroidered logo designs still get the attention they deserve! 

Q: Is there a quick “cheat sheet” on how to choose the logo size on a shirt?

A: Here are some measurements that are a good general rule of thumb to go by for logo size on a shirt. These recommendations are determined by the area you choose for placement:

  • Left Chest -  2.5”-5” wide and tall

  • Center Chest - 6”-10” wide, 6”-8” tall

  • Full Front - 10”- 12” wide, 10”-14” tall

  • Oversize Front - 12”-15” wide, 14”-16” tall

  • Back Collar - 1”-3” wide, 1”-3” tall

  • Upper Back - 10”-14” wide, 1”-6” tall

  • Full Back - 10”-14” wide, 6”-15” tall

  • Sleeve - 1”-4” wide, 1”-4” tall 

Q: What is the quick answer for how to put a logo on a shirt?

A: There a multiple methods that you can do to put a logo on a shirt including:


webtoniq11/07/2023 10:03 am

This T-Shirt Design & Logo Placement Guide is a fantastic resource for anyone in the world of fashion or custom merchandising. It's packed with practical tips and insights on how to create eye-catching, balanced designs. Whether you're a seasoned designer or just starting out, this post is a valuable reference that will help you take your T-shirt creations to the next level. Thanks for sharing this informative guide!


ShirtSpace11/07/2023 06:09 pm

Thank you so much for your kind works and for reading our blog!


Taylor Smith10/07/2023 04:50 pm

This is probably the BEST most comprehensive blog post I've ever seen on this topic. I used to have to google each of these things separately every time I got ready to press an order. You are the shit, thank you for existing.


ShirtSpace10/09/2023 09:01 pm

Hi, Taylor! We are so glad that you found value in this blog article. Thanks so much for reading and the kind words.


WearCot05/16/2023 08:20 am

Thanks for the information you provided in your blog. Keep doing, Nice Work.


Giniekids04/24/2023 11:47 am

I like how you've broken down a complex topic into easy-to-understand sections. This makes it much easier for readers to digest and learn from.


ShirtSpace04/24/2023 02:59 pm

We are glad you found value in it! Thanks so much for reading our blog!


custom school sweatshirts03/21/2023 07:52 am

Way to show school spirit and pride! They are comfortable, versatile, and can be customized to reflect your school's colors, mascot, and logo. Custom school sweatshirts are perfect for sporting events, pep rallies, and casual wear. They can be designed to include a variety of features, such as pockets, hoods, and zippers. In addition, they can be made from a variety of materials, such as cotton, polyester, or a blend of both. With custom school sweatshirts, students, faculty, and alumni can all show their support and pride for their school in a stylish and comfortable way.


Taylor02/18/2023 01:52 pm

It helped when you said to measure from the seam where the hoodie and the body meet along the back neckline for designs, where you would generally measure from the collar down on the back of the garment to establish optimal placement. I bet my sister can use this information since she's trying to do custom-printed t-shirts she can sell online. She's a great artist so I hope it goes well with that. She just needs a reliable and high-quality printing service, and her business will soar in no time.


ShirtSpace02/20/2023 06:12 pm

Hi, Taylor. Thanks so much for reading our blog. We are glad that your sister will find this information useful too.


Natasha Bishop01/04/2022 02:06 am

Where to place the words on the sleeve?


ShirtSpace08/18/2022 06:13 pm

Hi, Natasha! There are a few locations that we can suggest when it comes to customizing the sleeve with text. Here are some examples that we think will help: Here is a much more creative take: We also have another blog article that mentions sleeve placement that you might find useful: We hope this helps you create designs with the text on the sleeve with ease. Please feel free to reach out to our Customer Service Team if you have any further comments or need assistance.


Elisheba 06/14/2021 10:37 am

I'm sewing a dragon onto a t-shirt, and as I'm wearing adult and kids clothes right now I'm doing 3 ½ in from the top.


ShirtSpace10/18/2022 02:13 pm

Hi Elisheba, Thank you for reading our blog and taking the time to comment!


Claire Masters05/25/2021 09:07 pm

Thank you for reminding me to make sure that designs that are on the front of kids' shirts are three inches below the neckline. My son's soccer team wants to have matching shirts with their team logo. I'll be sure to keep these tips in mind once we find a service that can make these custom t-shirts for the whole team.


ShirtSpace10/18/2022 02:22 pm

Hi Claire, We are so happy to hear you found our blog useful. Thank you for reading and taking the time to comment!


Taylor Hansen01/22/2021 06:02 pm

I'm wanting to make custom T-shirts for my brother's new cookie delivery business. It's good to know that you can put the logo or writing between the left and right seams. I'll be sure to find a company that has templates I can use before starting.


ShirtSpace08/17/2022 11:19 pm

Hi, Taylor! Thank you for sharing your t-shirt decorating plans with us—especially since we love cookies as much as we love shirts! We would love to see the finished product if you would like to tag us on social media or respond to this email. Best of luck with your cookie delivery service t-shirts!


Danish siddiqui09/24/2020 11:42 am

Great Blog a worthful read. Checkout wide range of Champion T-Shirts with popular brand of this Era.


ShirtSpace10/18/2022 02:24 pm

Hi! Thank you for taking the time to read our blog and comment!


Salvatore 09/16/2020 05:38 pm

I always thought it was 3inches down from neck. It looks weird if I was to place it lower.


ShirtSpace10/18/2022 02:58 pm

Hi Salvatore! Thank you for reading our blog and taking the time to comment!


VAL07/28/2022 01:22 pm

yes that it standard and it does look weird when it's lower.


Vilmarie Bermudez09/03/2020 01:12 pm

This is great thank you. I wanted to know what the best or proper spacing when creating a business shirt with all the wording.


ShirtSpace10/18/2022 02:43 pm

Hi Vilmarie! Thank you for taking the time to read and comment on our blog!


Best T-shirt Design08/29/2020 12:17 pm

T-shirt design is creative work. Thank you for your wonderful blog. It's a really helpful blog for us. And I hope you will write more blogs.


ShirtSpace10/18/2022 02:36 pm

Hi! We are so happy to hear you found our blog helpful! Thank you for taking the time to read and comment on our blog!


ShirtSpace 06/22/2020 04:24 pm

Hi Kim! If you're wanting to print your design on both the shirt and the pocket we would recommend using these guidelines- Front of T-shirt Taking into account the size and shape of your design, as well as the size of your garment, the top of the design should begin 4”-6” from the neck. Center the design between the left and right seams and you’re good to go. Kids tees are slightly different and should be 1.5”- 3” below the neck and centered between the left and right seams. But, if you're wanting to print your design a little off-center so that it's not at all on the pocket, you could try shifting your design to prevent printing from on the pocket. We hope that makes sense, but please let us know if you have any additional questions!


Kim Stranger06/15/2020 02:45 pm

I have a t-shirt with a pocket on it but I want the design to be on the T-shirt not the pocket how do I place it?


Gabriel Jaji06/06/2020 05:21 pm

I bought my Real Madrid shirt unfortunately there was no option for personalisation. Is it possible to have it done by you?


ShirtSpace10/18/2022 02:29 pm

Hi Gabriel! Unfortunately here at ShirtSpace we only provide blank T-shirts without customization. We apologize for any inconvenience this may cause you.


MohammadNurUddin 01/31/2020 04:12 pm

I wanna to learn hiw to print a tee shirt


ShirtSpace10/18/2022 02:27 pm

Hi Mohammad! We have a youtube video that can help with that! Thank you for taking the time to read our blog!


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